After 25 years, the CliniClowns are well known for bringing happiness to kids who are hospitalized. But CliniClowns have an effect that goes beyond simple joy. We helped the CliniClowns to strengthen their position as healthcare professionals by focusing on the alleviating power of imagination.

Growing a better world together. Not just a new campaign, but a meaningful creative business idea for a brave bank. Rabobank is taking a stand to secure a sustainable food future. By introducing Kickstart Food, a programme to help kickstart and upscale food innovations developed by clients and partners around the world, Rabobank is taking on the biggest food issues on 6 continents. From increasing food production and lowering ecological impact (Kickstart Earth), to diminishing food waste (Kickstart Waste) and from creating a stable and efficient food market (Kickstart Stability) to providing enough healthy food for everyone (Kickstart Nutrition).

Entrepreneurs prefer not to talk about financial problems. As a result, they seek help too late and their problems become even bigger. To break this cycle and let entrepreneurs know they are not alone, we developed the KVK Comeback line: a helpline where entrepreneurs can seek advice and support anonymously 24/7.

Instead of a client brief, this idea started with an article about a boy receiving a box full of letters from his father who had passed away at an early age. Moved by his story and the realisation of how much it can mean to someone to receive such a legacy, we were motivated to inspire others to do the same. We found the perfect partner in our client, Hallmark.

Light has more impact than you think. The right light at the right time and in the right place can have a huge impact on a person or a place; It can stimulate self-confidence, fuel the fire in a relationship or instantly change your living room from “work hard” to “play hard”. With the introduction of IKEA smart LED we show the potential that light holds to improve the quality of your life at home. At the same time, we debunk the preconceptions people have when it comes to LED light.

Because when you realise what smart LED can do, you will wonder: which effect can I create?

A good night’s rest is very important. To process the previous day and gain energy for the next one. Yet people often fail to wake up well rested. As a result they are less comfortable and less productive. In this campaign, IKEA helps you to turn your bedroom into a place to recharge.

Green energy provider Greenchoice ‘hacked’ the European Emissions Trading System and is calling on citizens to buy emission rights from the market. Every emission right equals 1 ton of CO2 that polluters can’t emit anymore! In the first week of the campaign already 8000 tons of emission rights have been bought and politicians are already talking about this hot topic.

Greenchoice is one of the first green energy suppliers to accelerate the transition towards sustainable energy in the Netherlands. But the company has lots of new competitors, which has lead to a lack of visibility. We need to reposition the brand and make sure everyone in the Netherlands knows what Greenchoice is about.
We built upon the brands unique ‘rebellious’ heritage and positioned Greenchoice as an energy supplier that actually takes action to make the transition happen. In the first campaign we ask consumers to stop ‘earth screwing’, which means less talk and more action when it comes to saving the planet.