ADVERTISING CAN MAKE
THE WORLD A BETTER PLACE
AND WE ARE DEDICATED TO MAKING
THAT HAPPEN EVERY DAY.

LEMZ is a creative agency founded on the core idea that brands shouldn’t just tell nice stories, they should act and interact to prove their relevance and value. We believe that brands can do amazing things.

In the words of the late, great King of Pop, brands can “heal the world, make it a better place for you and for me and the entire human race.” It just takes vision and creativity.

NO
CHILDISH
EFFECT

The Great Listen-Along Operation – CliniClowns

To demonstrate that CliniClowns achieve far more than laughter, Lemz repositioned the brand with a new campaign and pay-off: “No childish effect”. With ‘The Great CliniClowns Listen-Along Operation’ The Netherlands can for the first time, really hear and feel the profound effect of the clowns’ visits.

HOW CAN WE BOOST THE IMAGE OF CLINICLOWNS?
PROVE
DON’T
PROMISE

EVERYTHING FOR BETTER CARE – CZ

Health insurer CZ does everything for better care. Where most health insurance companies just focus on insuring medical care, CZ also offers practical assistance. Because CZ believes health insurance is about more than just picking up the bill. So when other health insurers start battling for new customers for the new year, CZ choose not to join this arms race. CZ doesn’t make exaggerated promises about their services in a TV commercial. Instead, they proof the benefits they offer in a series of mini documentaries.

HOW CAN WE GIVE PROOF, NOT PROMISES?
Don't give kids
a choice

Toy or Toxic – VeiligheidNL

Every year in the Netherlands, 7,500 accidents happen with household chemicals. In most cases the victims are young kids. To make parents aware of how drawn kids are to playing with household chemicals, VeiligheidNL and The National Food Products Authority conducted a special experiment with neuroscientists.

HOW CAN WE STOP ACCIDENTS FROM HAPPENING WITH HOUSEHOLD CHEMICALS?
Attention makes
everything
more beautiful

Attention makes everything more beautiful – IKEA

IKEA is a popular brand in The Netherlands, and it inspires a lot of customers to keep coming back. But there’s also a group of people who think that the quality of their products is not high enough, and that variety of styles is limited. IKEA has so much more value to offer than some people realize. A repositioning campaign tells the real stories behind the products, and shows how much effort and attention IKEA puts into creating a better everyday life at home.

How to improve the perception of IKEA?
Creativity can
change the world

Sweetie – Terre des Hommes Netherlands

As a new form of online child abuse spread around the world, governments seemed not to know how to stop it. So we helped the international children’s aid organization Terre des Hommes develop a creative solution that police everywhere could adopt to end this terrible phenomenon. And the results were astonishing.

How can we stop Webcam Child Sex Tourism?
Caring
for
Caregivers

Caring for Caregivers – CZ

Health insurance company CZ does everything for better care. While most health insurance companies only focus on insuring medical care, CZ also offers practical assistance. CZ provides support and relief to informal care givers of family members suffering from dementia, so care givers can spend more quality time with their loved ones and less time filling out paperwork for them. We didn’t want to just talk about the huge effect of this support in a standard TV commercial. We wanted to prove it in a mini documentary.

Can a health insurance company improve quality of life?
Make
the invisible
visible

The Invisible Made Visible – The Food and Nutrition Centre (Voedingscentrum)

Every year more than 700,000 Dutch people get food poisoning from dangerous invisible bacteria commonly found in their own kitchens. We created a campaign to activate the public’s latent knowledge about food hygiene. Our primary target audience was the home cook. Our secondary target audience was everyone else.

HOW CAN WE INSPIRE SAFE FOOD HANDLING?
Love, peace,
and storage

IKEA Emoticons

IKEA introduces a solution to an age-old problem—something we call “clutter blindness.” It’s the uniquely human characteristic of seeing other peoples’ clutter while not at all noticing our own. This affliction has led to a lot of miscommunication between loved ones throughout history. Recent research by IKEA shows that it causes tension and fights in 33% of households worldwide.

That’s why IKEA introduces Emoticons, an app featuring a new series of emoticons that bring positivity and fun to daily quibbles about clutter, effectively bringing love, peace, and storage to homes all over the world.

Can storage solutions put an end to centuries of domestic disputes?
Empowerment
through
encouragement

You’re All Good – Optimel / FrieslandCampina

The Dutch dairy brand Optimel has proudly been the brand of choice for women in the Netherlands for over 10 years. Optimel believes that women should be able to enjoy carefree lives. And all Optimel products help make that possible. Because they have the tasty goodness of dairy without fat or added sugar.  We launched a positioning campaign to bring Optimel’s message into the lives and hearts of Dutch women.

Empowering women to live the life they choose
Prove the power
of your brand

Hidden Camera Card – Hallmark

In today’s digital age, communication is quick and easy, and so it’s often not very thoughtful—we give our attention to more people, but less real attention to the people who deserve the most. So we used a technological innovation to demonstrate the deep emotional impact that Mother’s Day cards have on mothers.

Capturing the impact of real attention