Stirring up the trade in CO2! – Greenchoice

Green energy provider Greenchoice ‘hacked’ the European Emissions Trading System and is calling on citizens to buy emission rights from the market. Every emission right equals 1 ton of CO2 that polluters can’t emit anymore! In the first week of the campaign already 8000 tons of emission rights have been bought and politicians are already talking about this hot topic.

How can Greenchoice create public awareness for the Emission Trade System?