Prove
Don't
Promise
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EVERYTHING FOR BETTER CARE – CZ

To prove CZ really makes a difference in the lives of its clients, we produced a series of mini documentary films and photographs instead of regular TV commercials and print ads.

Caring
for
Caregivers
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Caring for Caregivers – CZ

To prove that CZ really makes a difference in the lives of real people, we produced a mini documentary film and documentary photography instead of a standard scripted TV commercial and print ads. The film is a remarkable breath of fresh air in a commercial break full of actors and models. And the print ads really stand out in newspapers and magazines because of their authentic feel.