Empowerment
through
encouragement
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You’re All Good – Optimel / FrieslandCampina

The Dutch dairy brand Optimel has proudly been the brand of choice for women in the Netherlands for over 10 years. Optimel believes that women should be able to enjoy carefree lives. And all Optimel products help make that possible. Because they have the tasty goodness of dairy without fat or added sugar.  We launched a positioning campaign to bring Optimel’s message into the lives and hearts of Dutch women.

Empowering women to live the life they choose