Build and cherish

Live Reply – KLM

To promote the fact that KLM personally responds to Tweets and posts within the hour, we replaced Facebook and Twitter typed characters with a living alphabet made up of real KLM employees.

450 KLM volunteers came together to respond to tweets and posts by assembling KLM’s replies live before your eyes. We made live reply videos for 12 hours, while #LiveReply became a trending topic. The reactions were overwhelming and the KLM crew was proud to be Blue.