Making the invisible
visible
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HEALTHY AIR – DUTCH LUNG FOUNDATION

You don’t see it, but the air you breathe every day is unclean. In many parts of The Netherlands the air is more unhealthy than you think. Each year, over 5,000 Dutch people die as a direct result of this pollution. It is a big problem but because air pollution is mostly invisible, people are not really aware of the danger. That is why Havas Lemz came up with an easy way to make the invisible visible: an air quality check on your mobile phone.

How can we make people aware of air pollution in the Netherlands?
How long can you
hold your breath
for lung research?
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How long can you hold your breath for lung research

Longfonds – the Dutch Lung Foundation – fights for healthy air and healthy lungs. In the activation campaign – How long can you hold your breath for lung research? – the Dutch challenge each other to hold their breath as long as possible and donate 10 cents for every second. Challenge your friends at houjeademin.nl

HOW CAN WE RAISE €300,000 FOR GROUND-BREAKING LUNG RESEARCH?